Daily Archives: January 18, 2019

Today’s Word is… GILLETTE

I’m never buying a Gillette razor again!

I’m fucking with you, I’ve never bought a Gillette razor. Black men don’t put razors on their face. It was something my father taught me early, just as I was taught to respect women. So when I saw this new Gillette ad circulating the web, my reaction was, well said. Not what I was expecting from the company that literally sells lower quality pink razors to women for the same price but hey, baby steps. When I started to see the backlash for the ad, I had to watch it again…maybe there was something I missed; surely men aren’t losing their minds because a razor company told them to be respectful members of society. Break up fights, don’t bully, don’t harass women on the street you don’t know. I feel like these are things that shouldn’t be up for debate. They could’ve went much deeper, but then again it’s just a razor company commercial. If anything, they threw a soft ball right down the middle. They are simply asking men to be better, if you haven’t been paying attention to the news, ain’t nobody playing anymore. Adapt or be swiftly removed from the paint. Like I was saying last post with the cookout, there’s no reward for being a decent person, it’s the damn standard.

But Hell hath no fury like a man being held accountable (see Hart, Kevin) so it opens an ironic dialogue on is the idea “toxic masculinity” toxic itself. (it’s not). Pretending to be taken aback by the notion of toxic is the same as being offended by the word privilege, largely full of shit. Having privilege does not mean without struggle, without oppression, without outliers and toxic masculinity does not mean that masculinity itself is toxic. Toxic masculinity alludes to someone acting within their own expectations of what a man is, often exaggerated, often inauthentic. It reduces male identity to sex, violence, bravado and aggression. It turns a workplace into a frat house, hell, it creates frat houses. We live in a society (for now) where it’s rewarded. We watched an imbecile bully his way to the White House simply by being the biggest man in the room. We see people live in toxicity so long they become a part of it themselves. Bully or get bullied, only the strong survive… We are conditioned to believe that toxic culture will change you before you will change it and so we play into it.

I’m not exempt either, growing up it was ride for your hood, get this bread, get at these girls. Virgins got clowned, dudes scrapped over simple shit, we did what we saw the older dudes in the hood doing. They had their own OGs. No one really thought about how and why things just were this way, they just were.

If only we had saw a Gillette commercial, we would’ve turned over a leaf must earlier in life.

I’m just fucking with you. Black men don’t put razors on their face. Which is why I was surprised to see other black men in their feelings over this ad. Like, we don’t even go here. And on top of that; violent, aggressive, sex crazed…that’s how *they* try to paint brothers already. We’re more than that, we’re above that, that’s not what makes us men.

The cycle has to end eventually and there’s no time like the present. Gillette isn’t saying act less like a man, they’re saying act more decent because frankly, everyone else on the planet is kinda tired of your shit. And what do these toxic men do in response? They stage an online boycott and throw their innocent razors in the trash. I guess it cut deep.

-Stan-

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